Since I received most of the experience in media buying, working as a solo, I will describe one case from this period.
With this case, I entered the top publishers of the Adcombo affiliate network.
I cannot show AD accounts because they are blocked and deactivated.
Offer: Psorilax, Malaysia. (psoriasis cream)
period: February 2018
Source: Facebook
Spent: ~ $ 2900
Earned: $ 9384- $ 2900 = $ 6484
ROI: 220%
I decided to work with this offer because it was new at that moment.
This meant that there was the possibility of approving creatives with a shock approach.
This approach provided the maximum CTR and CR.
After a short period of split testing of pre-landings and landings, the main efforts were made to find suitable creatives.
For this, it was necessary to examine the level of learning of the FB algorithm on this topic.
A few days later the desired creative was found.
The work was carried out on an account with a large budget spent, therefore, FB simply rejected unsuccessful creatives, but the account continued to work.
After a month of active work, FB began to reject such creatives and the work was stopped.
At that time, the work with nutra offers with a such approach was mainstream.
To date, this approach has practically exhausted itself, and I directed the main focus of the work on making video creatives with softer content. This it negatively affects the ROI, but allows you to have a stable access to the audience.
I also want to give an example of a gambling video for a 40+ male English-speaking audience. In its manufacture, the task was to get the maximum post engagement, which was achieved.
I make all the videos myself in Adobe Premiere.
Thank!
With this case, I entered the top publishers of the Adcombo affiliate network.
I cannot show AD accounts because they are blocked and deactivated.
Offer: Psorilax, Malaysia. (psoriasis cream)
period: February 2018
Source: Facebook
Spent: ~ $ 2900
Earned: $ 9384- $ 2900 = $ 6484
ROI: 220%
I decided to work with this offer because it was new at that moment.
This meant that there was the possibility of approving creatives with a shock approach.
This approach provided the maximum CTR and CR.
After a short period of split testing of pre-landings and landings, the main efforts were made to find suitable creatives.
For this, it was necessary to examine the level of learning of the FB algorithm on this topic.
A few days later the desired creative was found.
The work was carried out on an account with a large budget spent, therefore, FB simply rejected unsuccessful creatives, but the account continued to work.
After a month of active work, FB began to reject such creatives and the work was stopped.
At that time, the work with nutra offers with a such approach was mainstream.
To date, this approach has practically exhausted itself, and I directed the main focus of the work on making video creatives with softer content. This it negatively affects the ROI, but allows you to have a stable access to the audience.
I also want to give an example of a gambling video for a 40+ male English-speaking audience. In its manufacture, the task was to get the maximum post engagement, which was achieved.
PLAY WITH SOUND
I make all the videos myself in Adobe Premiere.
Thank!
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